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How to Create a Personal Homemade Cooking Brand with Identity, Versatility, and Lots of Flavor
- 09/09/2025
- What I like
Talking about ElefantAmbulant also means talking about brands that, even if they’ve never seen the light of day, have a story worth telling. Because behind every logo, every typeface, and every color choice, there are people, dreams, and aspirations. Today I want to tell you about Rosa COOK — a brand born with strength, identity, and purpose, even if it’s still waiting for its moment.
Rosa is someone who always had a clear vision, and one idea in particular kept circling in her mind: she wanted to become an entrepreneur. She knew what she liked, what she was good at, and what she wanted to offer the world: homemade cooking, full of flavor and soul, with the technological touch of using a kitchen robot like the Thermomix®. But, as with many projects, she needed that initial push — a structure and focus that would help translate her passion into a clear value proposition. That’s where we came in.
More Than Designing a Brand: Listening, Supporting, Advising
One of the key pillars in creating any brand is not design. Nor is it strategy. It’s empathy. Being able to listen, understand where the client is starting from, and walk alongside them. Because not every project comes with a defined structure, a ready-made business plan, and a digital strategy ready to go. Sometimes what shows up is a spark, a dream — and our job is to give it shape and direction.
With Rosa, we started from the ground up. We talked a lot. We shared coffees and countless emails. I listened to her story, her vision of home cooking, her commitment to offering something honest, high-quality, and close to home. She knew the WHAT — I had to help her define the HOW.
Naming and Personality: When the Name Says It All
Choosing the name was one of the first big wins. Rosa COOK is direct, personal, and approachable. It uses her own name, adding authenticity, and the verb “cook” in English, which gives it a contemporary and universal edge. A perfect blend of local and global, of emotional and functional.
The name has a soft musicality, is easy to remember, and works well both online and offline. And that, for a newborn brand, is everything.
The Logo: A Pot, an Explosion of Identity
The main logo for Rosa COOK is a visual treat. We started from a simple concept: to represent the kitchen as the place where magic happens. The icon is a pot bubbling over, with the lid slightly open — as if about to overflow with creativity, flavor, and warmth. But with a digital twist — a digital screen and control dial, like those found on modern cooking robots.
The choice of pink was no accident. Pink is emotional, warm, and sweet, but also energetic. The pink splash/cloud in the background adds movement, life, and an artisanal touch. The black in the icon and part of the text adds contrast, seriousness, and balance.
Some details make this brand truly unique. For instance, the handwritten typeface for the word Rosa, which reinforces the personal side of the project — as if she’s signing each recipe, each package, each post. The word COOK, on the other hand, uses a modern, geometric typeface, bringing emotional warmth into harmony with professional clarity. The "O" turned into an open semicircle is a subtle but powerful gesture — it represents a plate, a pot, or even a smile.
A Brand Ready to Adapt
Although the project hasn’t launched yet and remains on standby, the Rosa COOK brand identity is designed to grow. It’s a brand built for multiple platforms: social media, packaging, labels, aprons, business cards, menus, food trucks, take-away containers — you name it. Everything is ready so that when Rosa decides to take the leap, the path is already paved.
This is one of the added values of a well-built brand: it doesn’t just communicate effectively from day one — it’s ready to scale with consistency, without improvisation. From the very first sketch, we thought about use cases, scalability, how the brand would behave in black and white, in small sizes, in digital spaces, in embroidery…
The Value of Surrounding Yourself Well
One thing I learned during this project is that as branding and communication professionals, we’re not just here to design or define strategies. We’re here to walk alongside, to listen, to say “I don’t know” when we don’t — but also to say, “I know someone who does.” Helping clients connect with the right people is part of our role.
With Rosa, we had countless conversations about suppliers, formats, tools, social media, food photography, and pricing. We talked about fears, doubts, expectations. And that, too, is branding. Because building a brand is about building trust.
Today, Rosa COOK hasn’t hit the market yet. But the brand is alive — it’s ready. And I’m convinced that when the time comes, it will be a project that truly connects with people.
Thank you, Rosa, for your trust, your energy, and for letting me be part of this project. Even though the brand hasn’t launched, the journey has already begun. And often, that’s the most important part.
At ElefantAmbulant, I’ll keep sharing these stories — the visible and the invisible. Because all of them, in one way or another, are part of this craft I love so much: giving shape to ideas, creating identity, and building future possibilities.
See you in the next post.
Tito Estruch
Interim Communication Manager | Branding & Marketing Expert